FORTY+DUUDE are an emerging lifestyle brand selling Mens organic certified skincare products
THE BRIEF: To take both lifestyle and ecommerce images of the products and their ingredients and pack shots for use commercially on social media channels, their website, and editorially.
THE SHOOT: Shot in my home studio with a brief to create images to be used on both the website for e-commerce and also more creatively for social media and editorial. I worked with the founders to put together a shot list using male lifestyle props and raw ingredients to ensure the messaging connected the products back to their organic and natural roots. Working with a new brand gave me the opportunity to help build their visual branding from scratch, lending the style to a premium luxury but natural feel.
