Petite K’rite are a beauty brand selling Shea body butter cream, lip balms and facial oil
Their products are made using shea butter, almond oil, bee wax and essential oil and they great to moisturise the skin and leave it hydrated.
THE BRIEF: To take both lifestyle and ecommerce images of the products and their ingredients and pack shots for use commercially on social media channels, their website, and editorially.
THE SHOOT: Shot in my home studio with a brief to create images to be used on both the website for e-commerce and also more creatively for social media and editorial. I worked with the founders to put together a shot list using natural props and raw ingredients to ensure the messaging connected the products back to their organic and natural roots. Working with a new brand gave me the opportunity to help build their visual branding from scratch, lending the style to a soft, feminine and natural feel.
